{"id":6118,"date":"2026-01-17T21:16:31","date_gmt":"2026-01-17T21:16:31","guid":{"rendered":"https:\/\/digkrypton.com\/index.php\/2026\/01\/17\/steak-n-shake-adds-10-million-in-bitcoin-to-corporate-treasury\/"},"modified":"2026-01-17T21:16:31","modified_gmt":"2026-01-17T21:16:31","slug":"steak-n-shake-adds-10-million-in-bitcoin-to-corporate-treasury","status":"publish","type":"post","link":"https:\/\/digkrypton.com\/index.php\/2026\/01\/17\/steak-n-shake-adds-10-million-in-bitcoin-to-corporate-treasury\/","title":{"rendered":"Steak \u2019n Shake Adds $10 Million in Bitcoin to Corporate Treasury"},"content":{"rendered":"

Bitcoin Magazine<\/a><\/p>\n

Steak \u2019n Shake Adds $10 Million in Bitcoin to Corporate Treasury<\/a><\/p>\n

<\/div>\n

Popular fast-food chain Steak \u2019n Shake added $10 million worth of bitcoin to its corporate treasury, deepening its commitment to bitcoin eight months after rolling out BTC payments across all U.S. locations.<\/p>\n

The company said on social media that the move follows a \u201cself-reinforcing cycle\u201d driven by bitcoin adoption, where customers paying in BTC help generate incremental revenue that is then recycled into business improvements.\u00a0<\/p>\n

According to Steak \u2019n Shake, all bitcoin-denominated revenue flows directly into what it calls its strategic bitcoin reserve<\/a>, which is used to fund restaurant upgrades, ingredient improvements, and remodeling initiatives\u2014without raising menu prices.<\/p>\n

\u201cEight months ago today, Steak \u2019n Shake launched its burger-to-bitcoin transformation when we started accepting bitcoin payments,\u201d the company wrote<\/a> on social media. \u201cOur same-store sales have risen dramatically ever since.\u201d<\/p>\n

Steak \u2019n Shake began<\/a> accepting bitcoin payments in May 2025 using the Lightning Network, positioning the rollout as a way to cut card processing fees while attracting a younger, crypto-native customer base. The strategy is working.<\/p>\n

Same-store sales rose more than 10% in the second quarter of 2025, according to the company. <\/p>\n

Chief Operating Officer Dan Edwards previously said<\/a> Steak \u2019n Shake saves roughly 50% in processing fees when customers choose to pay with bitcoin rather than traditional card networks.<\/p>\n

\n

NEW: Fast food giant Steak ‘n Shake announces it acquired $10 million #Bitcoin<\/a> for its Strategic Bitcoin Reserve <\/p>\n

“All Bitcoin sales go into our Strategic Bitcoin Reserve.” pic.twitter.com\/tRlYaOzbtQ<\/a><\/p>\n

\u2014 Bitcoin Magazine (@BitcoinMagazine) January 17, 2026<\/a>\n<\/p><\/div>\n

Bitcoin is driving revenue for Steak \u2019n Shake<\/h2>\n

The chain has leaned into its bitcoin branding over the past year, introducing a Bitcoin-themed burger in October and pledging to donate a small portion of revenue from its \u201cBitcoin Meal\u201d to support open-source Bitcoin development.<\/p>\n

The recent $10 million purchase\u2014roughly 105 BTC at current prices\u2014marks Steak \u2019n Shake\u2019s most direct treasury allocation to bitcoin to date.\u00a0<\/p>\n

While the position is modest compared with major corporate holders such as Strategy<\/a>, which holds more than 687,000 BTC worth over $65 billion, it underscores a broader trend of corporate bitcoin accumulation.<\/p>\n

According to data from Bitcointreasuries, total bitcoin held in treasuries\u2014including public companies, private firms, governments, and exchange-traded funds\u2014has now surpassed 4 million BTC.<\/p>\n

Last fall, the company ran<\/a> a poll on X over the weekend asking its 468,800 followers whether it should expand its crypto options to include Ethereum.<\/p>\n

Nearly 49,000 votes were cast, with 53% in favor.<\/p>\n

However, just four hours later, the company suspended the poll, declaring its allegiance to Bitcoiners. \u201cPoll suspended. Our allegiance is with Bitcoiners. You have spoken,\u201d Steak \u2018n Shake posted.<\/p>\n

This post Steak \u2019n Shake Adds $10 Million in Bitcoin to Corporate Treasury<\/a> first appeared on Bitcoin Magazine<\/a> and is written by Micah Zimmerman<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Bitcoin Magazine Steak \u2019n Shake Adds $10 Million in Bitcoin to Corporate Treasury Popular fast-food chain Steak \u2019n Shake added $10 million worth of bitcoin to its corporate treasury, deepening its commitment to bitcoin eight months after rolling out BTC payments across all U.S. locations. The company said on social media that the move follows […]<\/p>\n","protected":false},"author":0,"featured_media":6119,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bitcoin"},"acf":[],"_links":{"self":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts\/6118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/comments?post=6118"}],"version-history":[{"count":0,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts\/6118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/media\/6119"}],"wp:attachment":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/media?parent=6118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/categories?post=6118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/tags?post=6118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}