Trump Jr. invests $4M in crypto-focused startup Thumzup despite minimal revenue.<\/p>\n
Thumzup allocates up to 90% of liquid assets to Bitcoin and other cryptocurrencies.<\/p>\n
Eric Trump joins crypto-heavy Metaplanet; both brothers advise Dominari Securities.<\/p>\n
Donald Trump Jr. has sparked fresh interest with a $4 million stake in Thumzup Media Corp., a little-known Los Angeles startup navigating the crowded world of social media and advertising tech.<\/p>\n
Thumzup, which pays everyday users to promote brands on Instagram, hasn\u2019t made much noise financially as it reported just $151 in revenue and over $2 million in losses in the first quarter of 2025.<\/p>\n
Still, the company has become a curious symbol of a rising trend: businesses stockpiling cryptocurrency as part of their corporate strategy.<\/p>\n
Trump Jr.\u2019s 350,000 shares\u2019 worth move seems less about short-term earnings and more about backing a new kind of digital play.<\/p>\n
Thumzup\u2019s board has greenlit a bold shift in strategy: allowing up to 90% of the company\u2019s liquid assets to be held in Bitcoin<\/a>.<\/p>\n As of early July, the company held 19.106 BTC, roughly $2.1 million at current market value.<\/p>\n While the \u201cBitcoin treasury\u201d playbook has been popularized by companies like MicroStrategy, Thumzup appears to be taking it a step further.<\/p>\n After raising $6 million in a recent private funding round, the board gave the go-ahead to diversify its crypto holdings to include Ethereum, Solana, Dogecoin, Litecoin, Ripple, and USD Coin.<\/p>\n Company leaders say the expanded portfolio is designed not just to hedge against Bitcoin\u2019s volatility, but also to tap into the broader upside of the crypto market.<\/p>\n It also opens the door for accepting crypto payments<\/a> from Thumzup\u2019s growing base of over 1,000 advertisers.<\/p>\n The Trump family is making deeper inroads into the crypto world.<\/p>\n Both Donald Trump Jr. and his brother Eric are advising Dominari Securities, the firm that led Thumzup\u2019s recent funding round and began investing in a Bitcoin ETF earlier this year.<\/p>\n Eric has also taken a seat on the board of Metaplanet, a Japanese company that pivoted from the hospitality business to becoming a major Bitcoin holder.<\/p>\n At the same time, Trump Media & Technology Group, which owns Truth Social, recently locked in $2.3 billion in funding, much of it reportedly aimed at Bitcoin-related investments.<\/p>\n The Trump family\u2019s deepening ties to cryptocurrency mark a sharp shift from their earlier stance. Once a vocal skeptic, former President Donald Trump now says he wants to make the US the \u201ccrypto capital of the world.\u201d<\/p>\n For the Trumps, embracing crypto isn\u2019t just about financial opportunity, it\u2019s also a strategic move to connect with a growing base of digital asset enthusiasts and stay relevant in a fast-changing economic landscape.<\/p>\n The post Donald Trump Jr. backs social media startup aiming to become a crypto powerhouse<\/a> appeared first on CoinJournal<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Trump Jr. invests $4M in crypto-focused startup Thumzup despite minimal revenue. Thumzup allocates up to 90% of liquid assets to Bitcoin and other cryptocurrencies. Eric Trump joins crypto-heavy Metaplanet; both brothers advise Dominari Securities. Donald Trump Jr. has sparked fresh interest with a $4 million stake in Thumzup Media Corp., a little-known Los Angeles startup […]<\/p>\n","protected":false},"author":0,"featured_media":4137,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bitcoin"},"acf":[],"_links":{"self":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts\/4136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/comments?post=4136"}],"version-history":[{"count":0,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts\/4136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/media\/4137"}],"wp:attachment":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/media?parent=4136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/categories?post=4136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/tags?post=4136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Trump family\u2019s growing interest in crypto<\/h2>\n