{"id":4042,"date":"2025-07-02T13:17:28","date_gmt":"2025-07-02T13:17:28","guid":{"rendered":"https:\/\/digkrypton.com\/index.php\/2025\/07\/02\/thesis-acquires-lolli-to-expand-bitcoin-rewards-ecosystem\/"},"modified":"2025-07-02T13:17:28","modified_gmt":"2025-07-02T13:17:28","slug":"thesis-acquires-lolli-to-expand-bitcoin-rewards-ecosystem","status":"publish","type":"post","link":"https:\/\/digkrypton.com\/index.php\/2025\/07\/02\/thesis-acquires-lolli-to-expand-bitcoin-rewards-ecosystem\/","title":{"rendered":"Thesis* Acquires Lolli to Expand Bitcoin Rewards Ecosystem"},"content":{"rendered":"

Bitcoin Magazine<\/a><\/p>\n

Thesis* Acquires Lolli to Expand Bitcoin Rewards Ecosystem<\/a><\/p>\n

<\/div>\n

Thesis*<\/a>, a Bitcoin-focused venture studio, announced its acquisition of Lolli<\/a>, a bitcoin rewards platform, in a move to integrate it with its broader ecosystem of companies such as Fold<\/a>, Mezo, and tBTC.<\/p>\n

The announcement outlines plans to enhance consumer Bitcoin experiences through expanded rewards and new partnerships.<\/p>\n

Lolli, founded in 2018 claims to have rewarded over 600,000 users with more than $20 million in bitcoin through shopping at 50,000+ stores and playing 1,000+ mobile games. Lolli\u2019s platform is designed to make Bitcoin accessible by offering cashback and rewards for everyday activities. Thesis*, operating since 2014, has built Bitcoin-native projects like Fold, which recently became a publicly traded Bitcoin financial services company under the leadership of Matt Luongo, its CEO and Fold\u2019s co-founder.<\/p>\n

\u201cHaving competed alongside Lolli for years, I\u2019ve admired their ability to onboard users through accessible and engaging experiences. At Thesis*, we believe Bitcoin\u2019s real growth is driven by everyday interactions \u2014 shopping, gaming, spending \u2014 not just investment portfolios,\u201d said Luongo who will now lead Lolli\u2019s next phase. He added that Lolli\u2019s user base and reward model align with its vision of driving Bitcoin adoption through practical use cases.<\/p>\n

Lolli\u2019s founder and former CEO, Alex Adelman, added that \u201cWe are excited to join forces with Thesis* to power the next phase of bitcoin adoption through rewards with Lolli. Thesis* brings both deep infrastructure expertise and a shared vision, enabling us to significantly enhance our platform.\u201d Thesis* believes this acquisition will address fragmentation in the Bitcoin consumer experience by uniting Lolli\u2019s rewards with Fold\u2019s financial services and its broader ecosystem.<\/p>\n

Thesis* outlines several planned upgrades for Lolli under Loungo\u2019s leadership. It intends to enhance the Arcade and Daily Stack features with more games, quests, and larger rewards. A new \u201cLolli Market\u201d is in development, which seeks to offer more brands, higher cashback rates and global accessibility. Thesis* plans to introduce instant reward payouts later in 2025, responding to user demand for faster redemptions. Additionally, Lolli will collaborate with Fold on an expanded gift card marketplace to increase earning opportunities.<\/p>\n

For global reach, Lolli is now developing an international expansion strategy to bring bitcoin rewards beyond the U.S. To support these changes, Thesis* plans to migrate Lolli to a more scalable infrastructure. The company claims this will strengthen Lolli\u2019s ability to onboard new users and handle increased activity.<\/p>\n

Thesis* sees this acquisition as a step toward a circular Bitcoin economy, where earning and spending bitcoin are seamless. It hopes the integration of Lolli with Fold, Mezo and tBTC will close the gap between bitcoin rewards and everyday use, making adoption easier for millions.\u00a0<\/p>\n

This post Thesis* Acquires Lolli to Expand Bitcoin Rewards Ecosystem<\/a> first appeared on Bitcoin Magazine<\/a> and is written by Juan Galt<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Bitcoin Magazine Thesis* Acquires Lolli to Expand Bitcoin Rewards Ecosystem Thesis*, a Bitcoin-focused venture studio, announced its acquisition of Lolli, a bitcoin rewards platform, in a move to integrate it with its broader ecosystem of companies such as Fold, Mezo, and tBTC. The announcement outlines plans to enhance consumer Bitcoin experiences through expanded rewards and […]<\/p>\n","protected":false},"author":0,"featured_media":4043,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bitcoin"},"acf":[],"_links":{"self":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts\/4042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/comments?post=4042"}],"version-history":[{"count":0,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts\/4042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/media\/4043"}],"wp:attachment":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/media?parent=4042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/categories?post=4042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/tags?post=4042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}