{"id":3863,"date":"2025-06-18T13:16:57","date_gmt":"2025-06-18T13:16:57","guid":{"rendered":"https:\/\/digkrypton.com\/index.php\/2025\/06\/18\/prenetics-becomes-first-healthcare-firm-to-launch-bitcoin-treasury-strategy-with-20m-btc-purchase\/"},"modified":"2025-06-18T13:16:57","modified_gmt":"2025-06-18T13:16:57","slug":"prenetics-becomes-first-healthcare-firm-to-launch-bitcoin-treasury-strategy-with-20m-btc-purchase","status":"publish","type":"post","link":"https:\/\/digkrypton.com\/index.php\/2025\/06\/18\/prenetics-becomes-first-healthcare-firm-to-launch-bitcoin-treasury-strategy-with-20m-btc-purchase\/","title":{"rendered":"Prenetics Becomes First Healthcare Firm to Launch Bitcoin Treasury Strategy With $20M BTC Purchase"},"content":{"rendered":"

Bitcoin Magazine<\/a><\/p>\n

Prenetics Becomes First Healthcare Firm to Launch Bitcoin Treasury Strategy With $20M BTC Purchase<\/a><\/p>\n

<\/div>\n

Prenetics Global Limited<\/a>, a health sciences company, announced today that it has purchased $20 million worth of Bitcoin<\/a> as part of a newly approved corporate treasury strategy. The company acquired 187.42 BTC at an average price of $106,712 and stated that its board has approved allocating the majority of its $117 million balance sheet to Bitcoin.\u00a0<\/p>\n

This follows the company\u2019s strategic transfer of ownership of ACT Genomics, which increased its pro-forma cash to approximately $66 million and total liquid assets, including BTC and short-term holdings, to around $117 million.\u00a0<\/p>\n

According to a press release sent to Bitcoin Magazine, Danny Yeung, CEO of Prenetics stated, \u201cWith our strengthened balance sheet of $117 million in cash, BTC and short-term assets, we now have the financial foundation to pioneer innovative treasury management approaches, including our historic Bitcoin treasury strategy.\u201d\u00a0<\/p>\n

Prenetics also announced the appointment of Andy Cheung, former COO of cryptocurrency exchange OKEx, to its Board of Directors. Cheung noted that the company\u2019s Bitcoin strategy will include active treasury management, using tools such as derivatives and structured products.\u00a0<\/p>\n

\u201cThis isn\u2019t about passive Bitcoin storage<\/a>,\u201d said Cheung. \u201cWe\u2019re talking about dynamic treasury management using derivatives, yield strategies, and institutional-grade trading techniques.\u201d<\/p>\n

Prenetics plans to expand its Bitcoin holdings through institutional capital partnerships and to implement advanced return strategies. It also plans to accept Bitcoin payments across its direct to consumer platforms, including IM8 Health and CircleDNA.<\/p>\n

In addition to Cheung, the company is working with two industry advisors, Tracy Hoyos Lopez, Chief of Staff at Kraken and a board member at the Bitcoin Advocacy Project, and Raphael Strauch, founder of crypto conference TOKEN2049.\u00a0<\/p>\n

\u201cThis is not a short-term play or market timing decision,\u201d said Yeung. \u201cWe are implementing a comprehensive, long-term Bitcoin strategy that we believe will fundamentally transform our company\u2019s value proposition.\u201d<\/p>\n

Prenetics reported strong recent growth, including a 336.5% year over year revenue increase in Q1 2025. It now operates three consumer health brands and maintains a deb free balance sheet.\u00a0<\/p>\n

Prenetics\u2019 strategy shows Bitcoin\u2019s tremendous growth and potential<\/a>. But this time, from within the healthcare sector.\u00a0<\/p>\n\n

This post Prenetics Becomes First Healthcare Firm to Launch Bitcoin Treasury Strategy With $20M BTC Purchase<\/a> first appeared on Bitcoin Magazine<\/a> and is written by Jenna Montgomery<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Bitcoin Magazine Prenetics Becomes First Healthcare Firm to Launch Bitcoin Treasury Strategy With $20M BTC Purchase Prenetics Global Limited, a health sciences company, announced today that it has purchased $20 million worth of Bitcoin as part of a newly approved corporate treasury strategy. The company acquired 187.42 BTC at an average price of $106,712 and […]<\/p>\n","protected":false},"author":0,"featured_media":3864,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-3863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bitcoin"},"acf":[],"_links":{"self":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts\/3863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/comments?post=3863"}],"version-history":[{"count":0,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/posts\/3863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/media\/3864"}],"wp:attachment":[{"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/media?parent=3863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/categories?post=3863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digkrypton.com\/index.php\/wp-json\/wp\/v2\/tags?post=3863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}